Q’AJA

Founded on the belief that golf deserved the same discipline as a proper suit — cut with care, built to last, worn hard without apology.

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The Story

He spent a lifetime with cloth before he ever picked up a club.

Tony Q’aja was a tailor first — decades spent making sure a garment sat right, moved right, and held its shape under real wear. When golf finally caught his attention, the game hadn’t had that discipline turned on it yet. Q’aja was his answer: proper cut, proper cloth, made to be played in hard.

Tony passed in 2024. What he built is still held to the one measure that ever mattered to him — does it fit right, does it last, would he be proud to see his name on it. That standard is what Q’aja still answers to.

Look good. Feel good. Play good.

The Approach

Built the way a tailor builds.

Close-up of a Q'aja polo's interchangeable collar and snap tab

The interchangeable collar · an early Q’aja idea, worth keeping

Cut

Every piece is cut the way a jacket is cut — for movement, not just for show. A golf swing asks more of a garment than a boardroom ever will. Details like a collar you can change out started here.

Cloth

Merino wool and fabrics chosen for how they wear, not just how they photograph — quality that holds up round after round.

Character

Made to be lived in, not preserved. Every hang tag makes the same small promise.

“Care for me and I’ll keep you covered.”

Heritage

A few familiar faces from the early days.

A few of the people who’ve worn it over the years — kept here as part of the record, not a current campaign.

Samuel L. Jackson wearing a Q'aja cap and sweater — Samuel L. Jackson2021

Alice Cooper playing golf in Q'aja — Alice Cooper2021

Michael Campbell wearing a Q'aja collar badge on the course — Michael Campbell2021

Phil Mickelson in Q’aja — Phil MickelsonRepeat client

Alan Shearer in Q’aja — Alan ShearerCharity golf day

Paul Walsh in Q’aja — Paul WalshQ’aja client

Anders Forsbrand playing in Q'aja at The Open — Anders Forsbrand, The Open2013

Richard Schiff wore it too, through a personal introduction.

Beyond that, the client list reads like a who’s who of Premiership football, including two former players capped for England — both integral to where Q’aja goes from here, not just where it’s been.

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Be the first to know when Q’aja returns.

No noise — just word when the collection is ready.

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One line, when there’s something worth saying.