Tony Q’aja.
A tailor first. Golf came later.
Tony Q’aja approached golf clothing differently because he came to the game as a tailor. Where others saw sportswear, Tony saw cut, proportion and cloth: how a trouser should fall over a golf shoe, how a collar should sit, how a waistband should fit, and how a golfer should move without sacrificing the line of a garment.
Those ideas became Q’aja. His clothes appeared on Tour and the brand built its reputation around individuality, fit and details conceived specifically for golf.
Tony passed away.
Q’aja lost its founder, its designer and its great character. The brand reached a crossroads: end the story there, or continue what Tony started.
We chose the second.The mark he left.
For Tony’s children, Q’aja is more than a brand name. It is their father’s name, his life’s work and part of the legacy he left behind.
Each of Tony’s children carries a Q’aja tattoo in honour of their father — a permanent and deeply personal connection to the mark he created.
They are part of the story of Q’aja’s return. Their involvement in the business will be determined by what feels right for them and for the future of the brand. But Tony’s legacy — and the responsibility to treat it properly — is integral to what comes next.
The next Q’aja is not an attempt to replace Tony. It is built around what he left behind: his ideas, his archive, his standards and his belief that golf clothing should look every bit as considered as it performs.
“Tony called it an evolution. We’re continuing it.”
